From a wrestling room to every home.
GROWL began when I moved to the U.S. at 16 — a troubled kid, freshly kicked out of school back home, who barely spoke English. The sports team became my way in, and that's where I found combat sports: wrestling, then MMA, then boxing.
In those rooms, language didn't matter. What mattered was the coach across from me — someone who pushed me past where I'd go alone, who looked me in the eyes when I wanted to quit and told me to throw one more. But a great human coach costs hundreds an hour. GROWL started with one question: what if we could put that coach in every home?
I've always been hyperactive and into extreme things. Boxing was the first thing that gave me a way to grip my energy and stay focused — the kind of focus you only get with a real coach in the room.
I'd been building connected hardware for nearly a decade when Léo demoed his proof-of-concept. I saw the potential immediately. A great personal trainer isn't a luxury — it's the missing piece in millions of homes. And we finally had a way to put one there.
